International Journal of Business, Management and Social Research |
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RESEARCH ARTICLE:
Entrepreneurial thinking and competitiveness in bakery industry in Delta State of Nigeria
Nwewi, H. N. (1), Onwuka, E. M. (1) and Ogbotubo, E. (2)
1Dept. of Business Administration, Faculty of Management Sciences, NnamdiAzikiwe University, Awka, Nigeria
2Dept. of Vocational Education, Faculty of Education, NnamdiAzikiwe University, Awka, Nigeria
Article information:
Received: 13.05.17, Revised: 27.07.17 and Published online: 14 August 2017.
Int. J. Bus. Manag. Soc. Res. | Volume 04, Issue 01, pp. 192-197
Crossref: https://doi.org/10.18801/ijbmsr.040117.22
Entrepreneurial thinking and competitiveness in bakery industry in Delta State of Nigeria
Nwewi, H. N. (1), Onwuka, E. M. (1) and Ogbotubo, E. (2)
1Dept. of Business Administration, Faculty of Management Sciences, NnamdiAzikiwe University, Awka, Nigeria
2Dept. of Vocational Education, Faculty of Education, NnamdiAzikiwe University, Awka, Nigeria
Article information:
Received: 13.05.17, Revised: 27.07.17 and Published online: 14 August 2017.
Int. J. Bus. Manag. Soc. Res. | Volume 04, Issue 01, pp. 192-197
Crossref: https://doi.org/10.18801/ijbmsr.040117.22
| 22.04.01.17_bakery_industry_in_delta_state_of_nigeria.pdf |
Title: Entrepreneurial thinking and competitiveness in bakery industry in Delta State of Nigeria
Abstract: The study investigated entrepreneurial thinking and competitiveness in bakery industry in Delta State, Nigeria. The research adopted 20 top leading entrepreneurs at their individual location in the state.One research question guided the study and one null hypothesis was tested at 0.05 level of significance. The design of the study was descriptive survey. There was no sample because of the size of the population. A 21 item questionnaire on a 5-point response options constituted the instrument used for data collection; which was validated by experts in entrepreneurial studies, measurement and evaluation. The internal consistency of the instrument found to be 0.82. The authors personally administered a total of 20 copies of the questionnaire to 20 entrepreneurs who constituted the population for the study .The entire copies were collected and analyzed using mean, standard deviation and t-test. While mean values were used to provide answer to the research questions, t-test was used to test the hypothesis. Standard deviation provided clue on respondents’ nearness in their expressed opinions.Based on the results of the analysis of data collected, it was found that innovation is an element of entrepreneurial thinking that helps entrepreneurs in bakery industry in Delta State to gain competitive edge over others. They identified the use of modern bakery equipment, ability to offer product differentiation, ability to maintain value creation, flexible to effect changes as innovative ways that promote competitive advantage. It was recommended that entrepreneurs leading in bakery industry should continue to maintain their innovative ways and if possible improve on them, as well as good customers’ relationship as their central target.
Key Words: Entrepreneur, Entrepreneurial thinking, Competitive advantage and Bakery industry
Abstract: The study investigated entrepreneurial thinking and competitiveness in bakery industry in Delta State, Nigeria. The research adopted 20 top leading entrepreneurs at their individual location in the state.One research question guided the study and one null hypothesis was tested at 0.05 level of significance. The design of the study was descriptive survey. There was no sample because of the size of the population. A 21 item questionnaire on a 5-point response options constituted the instrument used for data collection; which was validated by experts in entrepreneurial studies, measurement and evaluation. The internal consistency of the instrument found to be 0.82. The authors personally administered a total of 20 copies of the questionnaire to 20 entrepreneurs who constituted the population for the study .The entire copies were collected and analyzed using mean, standard deviation and t-test. While mean values were used to provide answer to the research questions, t-test was used to test the hypothesis. Standard deviation provided clue on respondents’ nearness in their expressed opinions.Based on the results of the analysis of data collected, it was found that innovation is an element of entrepreneurial thinking that helps entrepreneurs in bakery industry in Delta State to gain competitive edge over others. They identified the use of modern bakery equipment, ability to offer product differentiation, ability to maintain value creation, flexible to effect changes as innovative ways that promote competitive advantage. It was recommended that entrepreneurs leading in bakery industry should continue to maintain their innovative ways and if possible improve on them, as well as good customers’ relationship as their central target.
Key Words: Entrepreneur, Entrepreneurial thinking, Competitive advantage and Bakery industry
HOW TO CITE THIS ARTICLE:
APA (American Psychological Association)
Nwewi, H. N., Onwuka, E. M. and Ogbotubo, E. (2017). Entrepreneurial thinking and competitiveness in bakery industry in Delta State of Nigeria. International Journal of Business, Management and Social Research, 04(01), 192-197.
MLA (Modern Language Association)
Nwewi, H. N., Onwuka, E. M. and Ogbotubo, E. “Entrepreneurial thinking and competitiveness in bakery industry in Delta State of Nigeria’’. International Journal of Business, Management and Social Research, 04(01) (2017): 192-197.
Chicago and or Turabian
Nwewi, H. N., Onwuka, E. M. and Ogbotubo, E. Entrepreneurial thinking and competitiveness in bakery industry in Delta State of Nigeria. International Journal of Business, Management and Social Research, 04, no. (01) (2017): 192-197.
APA (American Psychological Association)
Nwewi, H. N., Onwuka, E. M. and Ogbotubo, E. (2017). Entrepreneurial thinking and competitiveness in bakery industry in Delta State of Nigeria. International Journal of Business, Management and Social Research, 04(01), 192-197.
MLA (Modern Language Association)
Nwewi, H. N., Onwuka, E. M. and Ogbotubo, E. “Entrepreneurial thinking and competitiveness in bakery industry in Delta State of Nigeria’’. International Journal of Business, Management and Social Research, 04(01) (2017): 192-197.
Chicago and or Turabian
Nwewi, H. N., Onwuka, E. M. and Ogbotubo, E. Entrepreneurial thinking and competitiveness in bakery industry in Delta State of Nigeria. International Journal of Business, Management and Social Research, 04, no. (01) (2017): 192-197.
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