Int. J. Bus. Manag. Soc. Res. | Volume 06, Issue 01, 359-366| https://doi.org/10.18801/ijbmsr.060119.38
Article type: Research article, Received: 09.01.2019, Revised: 12.04.2019, Date of Publication: 30 April 2019.
Article type: Research article, Received: 09.01.2019, Revised: 12.04.2019, Date of Publication: 30 April 2019.
Marketing of Bantul regency semi-organic rice
Bernardia Vitri Arumsari, Lestari Rahayu Waluyati and Dwidjono Hadi Darwanto
Dept. of Agricultural Socio-economics, Universitas Gadjah Mada, Indonesia.
Dept. of Agricultural Socio-economics, Universitas Gadjah Mada, Indonesia.
Abstract
The objectives of this study were to determine marketing channel and marketing margin of semi-organic rice, factors which affected marketing margin, and marketing efficiency of Bantul Regency semi-organic rice; so the producers can sell and deliver products at a minimal cost and fair price and profit. Farmer group samples were determined by purposive sampling, producer samples were determined by proportional sampling and merchant samples were determined by snowball sampling. Marketing margin was calculated from the difference between producer price and consumer price. The methods used to determine marketing margin factors is multiple linear regression analysis. Marketing efficiency was calculated from the proportion of the total marketing cost and the total value of the final product. Results of this research showed there were five marketing channels of Bantul Regency semi-organic rice. The shortest marketing channel was marketing channel I, in which the producers sell directly to consumers. The lowest marketing margin and the highest marketing efficiency was marketing channel I. Packaging cost, transportation cost, other costs, marketing volume, and marketing channel were the factors affecting marketing margin.
Key Words: Marketing efficiency, Marketing margin, Marketing channel, Marketing cost and Bantul regency
The objectives of this study were to determine marketing channel and marketing margin of semi-organic rice, factors which affected marketing margin, and marketing efficiency of Bantul Regency semi-organic rice; so the producers can sell and deliver products at a minimal cost and fair price and profit. Farmer group samples were determined by purposive sampling, producer samples were determined by proportional sampling and merchant samples were determined by snowball sampling. Marketing margin was calculated from the difference between producer price and consumer price. The methods used to determine marketing margin factors is multiple linear regression analysis. Marketing efficiency was calculated from the proportion of the total marketing cost and the total value of the final product. Results of this research showed there were five marketing channels of Bantul Regency semi-organic rice. The shortest marketing channel was marketing channel I, in which the producers sell directly to consumers. The lowest marketing margin and the highest marketing efficiency was marketing channel I. Packaging cost, transportation cost, other costs, marketing volume, and marketing channel were the factors affecting marketing margin.
Key Words: Marketing efficiency, Marketing margin, Marketing channel, Marketing cost and Bantul regency
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Citations of This Article
MLA
Arumsari, B. V. et al. “Marketing of Bantul regency semi-organic rice.” International Journal of Business, Management and Social Research 06(01) (2019): 359-366.
APA
Arumsari, B. V., Waluyati, L. R. and Darwanto, D. H. (2019). Marketing of Bantul regency semi-organic rice. International Journal of Business, Management and Social Research, 06(01), 359-366.
Chicago
Arumsari, B. V., Waluyati, L. R. and Darwanto, D. H. “Marketing of Bantul regency semi-organic rice.” International Journal of Business, Management and Social Research 06(01) (2019): 359-366.
Harvard
Arumsari, B. V., Waluyati, L. R. and Darwanto, D. H. 2019. Marketing of Bantul regency semi-organic rice. International Journal of Business, Management and Social Research, 06(01). pp. 359-366.
Vancouver
Arumsari, BV, Waluyati, LR, and Darwanto, DH. Marketing of Bantul regency semi-organic rice. International Journal of Business, Management and Social Research. 2019 April 06(01): 359-366.
Arumsari, B. V. et al. “Marketing of Bantul regency semi-organic rice.” International Journal of Business, Management and Social Research 06(01) (2019): 359-366.
APA
Arumsari, B. V., Waluyati, L. R. and Darwanto, D. H. (2019). Marketing of Bantul regency semi-organic rice. International Journal of Business, Management and Social Research, 06(01), 359-366.
Chicago
Arumsari, B. V., Waluyati, L. R. and Darwanto, D. H. “Marketing of Bantul regency semi-organic rice.” International Journal of Business, Management and Social Research 06(01) (2019): 359-366.
Harvard
Arumsari, B. V., Waluyati, L. R. and Darwanto, D. H. 2019. Marketing of Bantul regency semi-organic rice. International Journal of Business, Management and Social Research, 06(01). pp. 359-366.
Vancouver
Arumsari, BV, Waluyati, LR, and Darwanto, DH. Marketing of Bantul regency semi-organic rice. International Journal of Business, Management and Social Research. 2019 April 06(01): 359-366.
References
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International Journal of Business, Management and Social Research, EISSN 2412-8279.