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Int. J. Bus. Manag. Soc. Res. | Volume 08, Issue 02, 489-499 | https://doi.org/10.18801/ijbmsr.080220.50
​Article type: Review paper, Received: 06.03.2020; Revised: 06.05.2020 and Published online: 14 May 2020.

Emergence and future of Over-the-top (OTT) video services in India: an analytical research​

Sundaravel E. and Elangovan N.
School of Business and Management, Christ, Bangalore, India.
​
​✉ Corresponding author: sundaravele@gmail.com. (Sundaravel E.).

Abstract
Over-the-Top (OTT) video platforms, once considered a luxury is today a commodity. In India, there is an increasingly growing number of consumers adapting to it. While Indian streaming services like Hotstar and Jio Cinema has gained a stronger foothold, global players like Netflix and Amazon Prime have steadily grown their market share in India. This paper explores the emergence, advantage, and future of streaming service in India through an analytical research. We also present the various OTT services, their growth factors, technology background, audience characteristics, content, censorship and future developments expected in the industry.
 
Key Words: OTT future, Network, Policy, Competition, Regulation, Market, Telecommunications, Internet

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Citations of This Article:

MLA
Sundaravel and Elangovan. “Emergence and future of over-the-top (OTT) video services in India: an analytical research”. International Journal of Business, Management and Social Research 08(02) (2020): 489-499.
 
APA
Sundaravel, E. and Elangovan, N. (2020). Emergence and future of over-the-top (OTT) video services in India: an analytical research. International Journal of Business, Management and Social Research, 08(02), 489-499.
 
Chicago
Sundaravel, E. and Elangovan, N. “Emergence and future of over-the-top (OTT) video services in India: an analytical research”. International Journal of Business, Management and Social Research, 08(02) (2020): 459-499.
 
Harvard
Sundaravel, E. and Elangovan, N. 2020. Emergence and future of over-the-top (OTT) video services in India: an analytical research. International Journal of Business, Management and Social Research, 08(02) pp. 489-499.
 
Vancouver
Sundaravel S and Elangovan N (2020). Emergence and future of over-the-top (OTT) video services in India: an analytical research. International Journal of Business, Management and Social Research. 2020 May 08(02), 489-499.

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