International Journal of Business, Management and Social Research |
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Impact of Advertisements on Online Banking in Bangladesh
Asif Rumman, Sabakun Naher Shetu and S. M. Riazul Islam
Dept. of Marketing, Jahangirnagar University, Savar, Dhaka-1342, Bangladesh
Volume 01, Issue 01, April 2015, pp. 14-20
DOI: http://dx.doi.org/10.18801/ijbmsr.010115.02
Asif Rumman, Sabakun Naher Shetu and S. M. Riazul Islam
Dept. of Marketing, Jahangirnagar University, Savar, Dhaka-1342, Bangladesh
Volume 01, Issue 01, April 2015, pp. 14-20
DOI: http://dx.doi.org/10.18801/ijbmsr.010115.02
| impact_of_advertisements_on_online_banking_in_bangladesh_(v_1.0).pdf |
ABSTRACT
Online banking is becoming much popular to all level of customers because of time saving, easier ways of transaction and other modern IT based baking facilities. To make the online banking more popular and create more strong customers database advertisements is significant. Advertisements are playing vital role to create consciousness among the customers and non-customers, and make it feasible in every possible ways through television commercials, billboard, newspaper ads or word of mouth communication. Questionnaire survey was conducted with 45 respondents to know the impact of advertisement strategies on online banking in Bangladesh. We have used different statistical tools to make the results more feasible and understanding. Among the respondents, there were students, service-holders, bankers who are mainly using the online banking and the impact of advertisements activities of the banks to choose online banking.
Keywords: Online banking, Advertisement techniques and Television commercials
Please cite this article as:
Rumman, A., Sabakun, N. S. & Islam S. M. R. (2015). Impact of Advertisements on Online Banking in Bangladesh. International Journal of Business, Management and Social Research 01(01): 14-20.
Online banking is becoming much popular to all level of customers because of time saving, easier ways of transaction and other modern IT based baking facilities. To make the online banking more popular and create more strong customers database advertisements is significant. Advertisements are playing vital role to create consciousness among the customers and non-customers, and make it feasible in every possible ways through television commercials, billboard, newspaper ads or word of mouth communication. Questionnaire survey was conducted with 45 respondents to know the impact of advertisement strategies on online banking in Bangladesh. We have used different statistical tools to make the results more feasible and understanding. Among the respondents, there were students, service-holders, bankers who are mainly using the online banking and the impact of advertisements activities of the banks to choose online banking.
Keywords: Online banking, Advertisement techniques and Television commercials
Please cite this article as:
Rumman, A., Sabakun, N. S. & Islam S. M. R. (2015). Impact of Advertisements on Online Banking in Bangladesh. International Journal of Business, Management and Social Research 01(01): 14-20.
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© Rumman et al., 2015. This article published by Journal BiNET is freely available for anyone to read, share, download, print, permitted for unrestricted use and build upon, provided that the original author (s) and publisher are given due credit. All Published articles are distributed under the Creative Commons Attribution 4.0 International License.