International Journal of Business, Management and Social Research |
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SHORT COMMUNICATION:
Diffusion of agricultural innovation through opinion leadership
Islam, K. A. (1), Bashar, M. A. (2), Akhter, N. (3), Mia, M. A. T. (4), Afroj, M. (5), Rahman, M. M. (6) and Baque, M. A. (6)
1Bangladesh Bank, Khulna
2Dept. of Agricultural Extension and Information system, Faculty of Agriculture, Sher-e-Bangla Agricultural University, Dhaka-1207
3Dept. of Agricultural Botany, Faculty of Agriculture, Sher-e-Bangla Agricultural University, Dhaka-1207
4Dept. of Agricultural Science, Dhaka Residential Model College, Mohammadpur, Dhaka
5Dept. of Agribusiness and Marketing, Faculty of Agribusiness Management, Sher-e-Bangla Agricultural University, Dhaka-1207
6Dept. of Agronomy, Faculty of Agriculture, Sher-e-Bangla Agricultural University, Dhaka-1207, Bangladesh.
Int. J. Bus. Manag. Soc. Res. | Volume 02, Issue 02, pp. 125-131 | Available online: 14 October 2016
DOI: 10.18801/ijbmsr.020216.14
Diffusion of agricultural innovation through opinion leadership
Islam, K. A. (1), Bashar, M. A. (2), Akhter, N. (3), Mia, M. A. T. (4), Afroj, M. (5), Rahman, M. M. (6) and Baque, M. A. (6)
1Bangladesh Bank, Khulna
2Dept. of Agricultural Extension and Information system, Faculty of Agriculture, Sher-e-Bangla Agricultural University, Dhaka-1207
3Dept. of Agricultural Botany, Faculty of Agriculture, Sher-e-Bangla Agricultural University, Dhaka-1207
4Dept. of Agricultural Science, Dhaka Residential Model College, Mohammadpur, Dhaka
5Dept. of Agribusiness and Marketing, Faculty of Agribusiness Management, Sher-e-Bangla Agricultural University, Dhaka-1207
6Dept. of Agronomy, Faculty of Agriculture, Sher-e-Bangla Agricultural University, Dhaka-1207, Bangladesh.
Int. J. Bus. Manag. Soc. Res. | Volume 02, Issue 02, pp. 125-131 | Available online: 14 October 2016
DOI: 10.18801/ijbmsr.020216.14
| 14.02.02.16_diffusion_of_agricultural_innovation_through_opinion_leadership.pdf |
Title: Diffusion of agricultural innovation through opinion leadership
Abstract
The aim of the study was to determine the role of opinion leadership in diffusion of agricultural innovation. The study was performed in the Alamdanga Upazila under Chuadanga district. Among the unions of Alamdanga Upazila Kalidaspur union has been selected as the study area. Fifty five farmers were randomly selected to explore the opinion leader. Thus 165 names of opinion leaders were found. After cross checking and deducted the duplicate name a list was prepared with 138 local leaders and communicate with them for interviewing and bring into being available 115. Among the respondents, the highest 54.80 percent respondent opinion leaders belongs to the group of lowest role in diffusion of agricultural innovation followed by 34.80 percent in moderate role group and the lowest percentage 10.40 percent n highest group in diffusion of agricultural innovation. Education level, extent of advice on adoption of agricultural innovation, innovativeness, organization participation, agricultural knowledge, motivational activities and diffusion network had significantly positive relationships with role of opinion leadership in diffusion of agricultural innovation. Annual income had no significant positive relationships with role of opinion leadership in diffusion of agricultural innovation. Besides, age and family size of the respondents had no significant negative relationship with role of opinion leadership in diffusion of agricultural 1st and serve as center of inter personal communication network in positioned 10th as per in case of role of opinion leadership in diffusion of agricultural innovation.
Keywords: Leadership, Diffusion and Innovation
Abstract
The aim of the study was to determine the role of opinion leadership in diffusion of agricultural innovation. The study was performed in the Alamdanga Upazila under Chuadanga district. Among the unions of Alamdanga Upazila Kalidaspur union has been selected as the study area. Fifty five farmers were randomly selected to explore the opinion leader. Thus 165 names of opinion leaders were found. After cross checking and deducted the duplicate name a list was prepared with 138 local leaders and communicate with them for interviewing and bring into being available 115. Among the respondents, the highest 54.80 percent respondent opinion leaders belongs to the group of lowest role in diffusion of agricultural innovation followed by 34.80 percent in moderate role group and the lowest percentage 10.40 percent n highest group in diffusion of agricultural innovation. Education level, extent of advice on adoption of agricultural innovation, innovativeness, organization participation, agricultural knowledge, motivational activities and diffusion network had significantly positive relationships with role of opinion leadership in diffusion of agricultural innovation. Annual income had no significant positive relationships with role of opinion leadership in diffusion of agricultural innovation. Besides, age and family size of the respondents had no significant negative relationship with role of opinion leadership in diffusion of agricultural 1st and serve as center of inter personal communication network in positioned 10th as per in case of role of opinion leadership in diffusion of agricultural innovation.
Keywords: Leadership, Diffusion and Innovation
APA (American Psychological Association)
Islam, K. A., Bashar, M. A., Akhter, N., Mia, M. A. T., Afroj, M., Rahman, M. M. & Baque, M. A. (2016). Diffusion of agricultural innovation through opinion leadership. International Journal of Business, Management and Social Research, 02(02), 125-131.
MLA (Modern Language Association)
Islam, K. A., Bashar, M. A., Akhter, N., Mia, M. A. T., Afroj, M., Rahman, M. M. & Baque, M. A. “Diffusion of agricultural innovation through opinion leadership.” International Journal of Business, Management and Social Research, 02.02 (2016): 125-131.
Chicago/Turabian
Islam, K. A., Bashar, M. A., Akhter, N., Mia, M. A. T., Afroj, M., Rahman, M. M. & Baque, M. A. Diffusion of agricultural innovation through opinion leadership. International Journal of Business, Management and Social Research, 02, no. 02 (2016): 125-131.
Islam, K. A., Bashar, M. A., Akhter, N., Mia, M. A. T., Afroj, M., Rahman, M. M. & Baque, M. A. (2016). Diffusion of agricultural innovation through opinion leadership. International Journal of Business, Management and Social Research, 02(02), 125-131.
MLA (Modern Language Association)
Islam, K. A., Bashar, M. A., Akhter, N., Mia, M. A. T., Afroj, M., Rahman, M. M. & Baque, M. A. “Diffusion of agricultural innovation through opinion leadership.” International Journal of Business, Management and Social Research, 02.02 (2016): 125-131.
Chicago/Turabian
Islam, K. A., Bashar, M. A., Akhter, N., Mia, M. A. T., Afroj, M., Rahman, M. M. & Baque, M. A. Diffusion of agricultural innovation through opinion leadership. International Journal of Business, Management and Social Research, 02, no. 02 (2016): 125-131.
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- BBS (Bangladesh Bureau of Statistics) (2011). Yearbook of Agricultural Statistics of Bangladesh 2011. Ministry of Planning, Government of the People’s Republic of Bangladesh.
- FAO (2003). Diet, nutrition and the preservation of chronic disease. Report of a joint FAO/WHO, Expert Consultation, WHO Technical Report Series 916, Geneva.
- Hassan, M. K. (2010). Final report-postharvest loss assessment: a study to formulate policy for loss reduction of fruits and brinjal and socio-economic uplift of the stake holders (Funded by USAID and EC and Jointly Implemented by FAO and FPMU of MoFDM). p. 189.
- Kader, A. A. (1992). Postharvest technology of horticultural crops (2nd ed.), Publication No. 3311. Division of Agricultural and Natural Resource, University of California.
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