International Journal of Multidisciplinary Perspectives
Volume 01 - Issue 01 | Year of Publication: 2020
Article Type: Research Article | No. 01 | Country: Iraq | pp. 01-04 | Open Access
Title: Green chemistry as ecofriendly chemistry: a review
Authors: Tiba Ibrahim Mohammed
DOI: http://dx.doi.org/10.18801/ijmp.010120.01
Title: Green chemistry as ecofriendly chemistry: a review
Authors: Tiba Ibrahim Mohammed
DOI: http://dx.doi.org/10.18801/ijmp.010120.01
Green chemistry as ecofriendly chemistry: a review
Abstract
The green chemistry movement has aimed to make the sector safer and more competitive over the last two decades. Yet mindset is evolving gradually, and the transition still has a long and challenging path ahead. Green Chemistry is a revolutionary philosophy that began 20 years ago and aims to unify government, academic and industrial societies. Through making the early stages of innovation and development, more focus on environmental impacts and addressing through green chemistry could be a viable alternative to protect our environment and reduce industrial emissions. In this review article, we will discuss the Green chemistry as ecofriendly chemistry. This review also synthesis the foundation, principals and future directions of green chemistry.
Key Words: Green chemistry, Industry, Emissions and Eco-innovations
Abstract
The green chemistry movement has aimed to make the sector safer and more competitive over the last two decades. Yet mindset is evolving gradually, and the transition still has a long and challenging path ahead. Green Chemistry is a revolutionary philosophy that began 20 years ago and aims to unify government, academic and industrial societies. Through making the early stages of innovation and development, more focus on environmental impacts and addressing through green chemistry could be a viable alternative to protect our environment and reduce industrial emissions. In this review article, we will discuss the Green chemistry as ecofriendly chemistry. This review also synthesis the foundation, principals and future directions of green chemistry.
Key Words: Green chemistry, Industry, Emissions and Eco-innovations
MLA
Mohammed, T. I. “Green chemistry as ecofriendly chemistry: a review.” International Journal of Multidisciplinary Perspectives 01(01) (2020): 01-04.
APA
Mohammed, T. I. (2020). Green chemistry as ecofriendly chemistry: a review. International Journal of Multidisciplinary Perspectives, 01(01), 01-04.
Chicago
Mohammed, T. I. “Green chemistry as ecofriendly chemistry: a review”. International Journal of Multidisciplinary Perspectives 01(01) (2020): 01-04.
Harvard
Mohammed, T. I. 2020. Green chemistry as ecofriendly chemistry: a review. International Journal of Multidisciplinary Perspectives, 00(01), pp. 01-04.
Vancouver
Mohammed, TI. Green chemistry as ecofriendly chemistry: a review. International Journal of Multidisciplinary Perspectives. 2020 May 01(01): 01-04.
Mohammed, T. I. “Green chemistry as ecofriendly chemistry: a review.” International Journal of Multidisciplinary Perspectives 01(01) (2020): 01-04.
APA
Mohammed, T. I. (2020). Green chemistry as ecofriendly chemistry: a review. International Journal of Multidisciplinary Perspectives, 01(01), 01-04.
Chicago
Mohammed, T. I. “Green chemistry as ecofriendly chemistry: a review”. International Journal of Multidisciplinary Perspectives 01(01) (2020): 01-04.
Harvard
Mohammed, T. I. 2020. Green chemistry as ecofriendly chemistry: a review. International Journal of Multidisciplinary Perspectives, 00(01), pp. 01-04.
Vancouver
Mohammed, TI. Green chemistry as ecofriendly chemistry: a review. International Journal of Multidisciplinary Perspectives. 2020 May 01(01): 01-04.
Article Type: Research Article | No. 02 | Country: Bangladesh | pp. 05-13 | Open Access
Title: Response of potassium nitrate on yield and yield contributing characters of boro rice cv. BRRI dhan28
Authors: Mahmudul Hasan, Md. Babul Akter, Md. Masudul Karim, Fahmina Yasmine and Ahmed Khairul Hasan
DOI: http://dx.doi.org/10.18801/ijmp.010120.02
Title: Response of potassium nitrate on yield and yield contributing characters of boro rice cv. BRRI dhan28
Authors: Mahmudul Hasan, Md. Babul Akter, Md. Masudul Karim, Fahmina Yasmine and Ahmed Khairul Hasan
DOI: http://dx.doi.org/10.18801/ijmp.010120.02
Response of potassium nitrate on yield and yield contributing characters of boro rice cv. BRRI dhan28
Abstract
The experiment was conducted at the Agronomy Field Laboratory, Bangladesh Agricultural University, Mymensingh, to explore the growth and yield performance of boro rice cv. BRRI dhan28 is influenced by foliar spray of potassium nitrate (KNO3) at four rice growth stages. The experiment consisted of four doses of KNO3 viz. 0 (Control), 0.25, 0.50 and 1.00 kg ha−1 and applied at four growth stages of rice development viz. at panicle initiation, at ear emergence, at anthesis period and at dough stage. This experiment was carried out in Randomized Complete Block Design (RCBD) with three replications with 10 m2 (4.0 m × 2.5 m) unit plot size and spacing between blocks and unit plots was 1 m and 0.5 m, respectively. Results revealed that foliar application of potassium nitrate at four growth stages significantly affected yield and yield contributing characters of BRRI dhan28. But most of the yield contributing characters did not differ significantly due to the interaction between potassium nitrate and stage of foliar spray. However, the foliar application of KNO3 @ 0.25 kg ha−1 showed the highest yield production (5.86 kg ha−1) while the lowest yield (4.85 kg ha−1) was found in control. Furthermore, better yield performances were recorded when the KNO3 was applied at panicle initiation stage rather than the other four growth stages. The total number of tillers, 1000–grain weight and grain yield, was higher with foliar spraying of a 0.25 kg ha−1 KNO3 at panicle initiation stage. From this experiment, it may be concluded that foliar application of KNO3 affected the yield performances of BRRI dhan28 and 0.25 kg ha−1 KNO3 produced the highest grain yield when applied at panicle initiation stage of boro rice.
Key Words: Rice, potassium nitrate, foliar application, yield and BRRI dhan28
Abstract
The experiment was conducted at the Agronomy Field Laboratory, Bangladesh Agricultural University, Mymensingh, to explore the growth and yield performance of boro rice cv. BRRI dhan28 is influenced by foliar spray of potassium nitrate (KNO3) at four rice growth stages. The experiment consisted of four doses of KNO3 viz. 0 (Control), 0.25, 0.50 and 1.00 kg ha−1 and applied at four growth stages of rice development viz. at panicle initiation, at ear emergence, at anthesis period and at dough stage. This experiment was carried out in Randomized Complete Block Design (RCBD) with three replications with 10 m2 (4.0 m × 2.5 m) unit plot size and spacing between blocks and unit plots was 1 m and 0.5 m, respectively. Results revealed that foliar application of potassium nitrate at four growth stages significantly affected yield and yield contributing characters of BRRI dhan28. But most of the yield contributing characters did not differ significantly due to the interaction between potassium nitrate and stage of foliar spray. However, the foliar application of KNO3 @ 0.25 kg ha−1 showed the highest yield production (5.86 kg ha−1) while the lowest yield (4.85 kg ha−1) was found in control. Furthermore, better yield performances were recorded when the KNO3 was applied at panicle initiation stage rather than the other four growth stages. The total number of tillers, 1000–grain weight and grain yield, was higher with foliar spraying of a 0.25 kg ha−1 KNO3 at panicle initiation stage. From this experiment, it may be concluded that foliar application of KNO3 affected the yield performances of BRRI dhan28 and 0.25 kg ha−1 KNO3 produced the highest grain yield when applied at panicle initiation stage of boro rice.
Key Words: Rice, potassium nitrate, foliar application, yield and BRRI dhan28
MLA
Hasan, M. et al. "Response of potassium nitrate on yield and yield contributing characters of boro rice cv. BRRI dhan28". International Journal of Multidisciplinary Perspectives, 01(01) (2020): 05-13.
APA
Hasan, M., Akter, M. B., Karim, M. M., Yasmine, F. and Hasan, A. K. (2021). Response of potassium nitrate on yield and yield contributing characters of boro rice cv. BRRI dhan28. International Journal of Multidisciplinary Perspectives, 01(01), 05-13.
Chicago
Hasan, M., Akter, M. B., Karim, M. M., Yasmine, F. and Hasan, A. K. "Response of potassium nitrate on yield and yield contributing characters of boro rice cv. BRRI dhan28". International Journal of Multidisciplinary Perspectives, 01(01) (2020): 05-13.
Harvard
Hasan, M., Akter, M. B., Karim, M. M., Yasmine, F. and Hasan, A. K. 2021. Response of potassium nitrate on yield and yield contributing characters of boro rice cv. BRRI dhan28. International Journal of Multidisciplinary Perspectives, 01(01), pp. 05-13.
Vancouver
Hasan M., Akter MB, Karim MM, Yasmine F and Hasan AK. Response of potassium nitrate on yield and yield contributing characters of boro rice cv. BRRI dhan28. International Journal of Multidisciplinary Perspectives, 2020 December 01(01), 05-13.
Hasan, M. et al. "Response of potassium nitrate on yield and yield contributing characters of boro rice cv. BRRI dhan28". International Journal of Multidisciplinary Perspectives, 01(01) (2020): 05-13.
APA
Hasan, M., Akter, M. B., Karim, M. M., Yasmine, F. and Hasan, A. K. (2021). Response of potassium nitrate on yield and yield contributing characters of boro rice cv. BRRI dhan28. International Journal of Multidisciplinary Perspectives, 01(01), 05-13.
Chicago
Hasan, M., Akter, M. B., Karim, M. M., Yasmine, F. and Hasan, A. K. "Response of potassium nitrate on yield and yield contributing characters of boro rice cv. BRRI dhan28". International Journal of Multidisciplinary Perspectives, 01(01) (2020): 05-13.
Harvard
Hasan, M., Akter, M. B., Karim, M. M., Yasmine, F. and Hasan, A. K. 2021. Response of potassium nitrate on yield and yield contributing characters of boro rice cv. BRRI dhan28. International Journal of Multidisciplinary Perspectives, 01(01), pp. 05-13.
Vancouver
Hasan M., Akter MB, Karim MM, Yasmine F and Hasan AK. Response of potassium nitrate on yield and yield contributing characters of boro rice cv. BRRI dhan28. International Journal of Multidisciplinary Perspectives, 2020 December 01(01), 05-13.
Article Type: Research Article | No. 03 | Country: Ethiopia | pp. 14-18 | Open Access
Title: Adaptability study of cowpea (Vigna unguiculata) genotypes for their agronomic performance and nutritive value in Adola district of East Guji zone of Oromia.
Authors: Jabessa, T., Amare, Z and Dejene, G.
DOI: http://dx.doi.org/10.18801/ijmp.010120.03
Title: Adaptability study of cowpea (Vigna unguiculata) genotypes for their agronomic performance and nutritive value in Adola district of East Guji zone of Oromia.
Authors: Jabessa, T., Amare, Z and Dejene, G.
DOI: http://dx.doi.org/10.18801/ijmp.010120.03
Adaptability study of cowpea (Vigna unguiculata) genotypes for their agronomic performance and nutritive value in Adola district of East Guji zone of Oromia.
Abstract
The study was conducted to identify adaptable, high biomass and seed yield of Cowpea genotypes. Three Cowpea genotypes Bole, 6786 and 2351 were tested in a randomized complete block design (RCBD) with three replications. The result revealed that days to 50% flowering, days to seed maturity, plant height and seed yield was significantly (P<0.05) different among treatments. Among the tested genotypes late matured was obtained from genotype 6786 (131) days while late genotype was obtained from 2351 (113 days). The highest value of plant height was measured from genotype 6786 (132.8 cm), whereas the short plant height was obtained from genotype 2351 (64.8 cm). The highest seed yield was produced from Bole genotype (24.18 qt/ha), whereas the lowest seed yield was obtained from genotype 6786 (6.8 qt/ha). Chemical composition indicated genotype 2351 was the highest in total ash (TASH) and neutral detergent fiber (NDF) whereas less in crude protein (CP) genotype 6786 was the highest in crude protein (CP) while Bole variety had the highest in dry matter (DM), acid detergent lignin (ADL), acid detergent fiber (ADF) and organic matter (OM). This study implied that 6786 genotypes were well adapted and productive regarding the plant height (131.8 cm) and biomass yield (4.4 t/ha), which is hopeful to fill the low quantity ruminant feed gap. Besides, the nutritional values were promising, particularly the crude protein (CP) in 6786 genotypes. Thus it could be possible to conclude that cowpea genotype, especially 6786 used as a protein supplement. Based on its adaptability, high biomass, plant height, good CP content 6786 genotype is recommended for further promotion in the midland of East Guji zone and similar agro-ecologies.
Key Words: Cowpea, Genotype, Adaptability and Nutritive value.
Abstract
The study was conducted to identify adaptable, high biomass and seed yield of Cowpea genotypes. Three Cowpea genotypes Bole, 6786 and 2351 were tested in a randomized complete block design (RCBD) with three replications. The result revealed that days to 50% flowering, days to seed maturity, plant height and seed yield was significantly (P<0.05) different among treatments. Among the tested genotypes late matured was obtained from genotype 6786 (131) days while late genotype was obtained from 2351 (113 days). The highest value of plant height was measured from genotype 6786 (132.8 cm), whereas the short plant height was obtained from genotype 2351 (64.8 cm). The highest seed yield was produced from Bole genotype (24.18 qt/ha), whereas the lowest seed yield was obtained from genotype 6786 (6.8 qt/ha). Chemical composition indicated genotype 2351 was the highest in total ash (TASH) and neutral detergent fiber (NDF) whereas less in crude protein (CP) genotype 6786 was the highest in crude protein (CP) while Bole variety had the highest in dry matter (DM), acid detergent lignin (ADL), acid detergent fiber (ADF) and organic matter (OM). This study implied that 6786 genotypes were well adapted and productive regarding the plant height (131.8 cm) and biomass yield (4.4 t/ha), which is hopeful to fill the low quantity ruminant feed gap. Besides, the nutritional values were promising, particularly the crude protein (CP) in 6786 genotypes. Thus it could be possible to conclude that cowpea genotype, especially 6786 used as a protein supplement. Based on its adaptability, high biomass, plant height, good CP content 6786 genotype is recommended for further promotion in the midland of East Guji zone and similar agro-ecologies.
Key Words: Cowpea, Genotype, Adaptability and Nutritive value.
MLA
Jabessa, T. et al. “Adaptability study of cowpea (Vigna unguiculata) genotypes for their agronomic performance and nutritive value in Adola district of East Guji zone of Oromia”. International Journal of Multidisciplinary Perspectives 01(01) (2020): 14-18.
APA
Jabessa, T., Amare, Z and Dejene, G. (2020). Adaptability study of cowpea (Vigna unguiculata) genotypes for their agronomic performance and nutritive value in Adola district of East Guji zone of Oromia. International Journal of Multidisciplinary Perspectives, 01(01), 14-18.
Chicago
Jabessa, T., Amare, Z and Dejene, G. Adaptability study of cowpea (Vigna unguiculata) genotypes for their agronomic performance and nutritive value in Adola district of East Guji zone of Oromia. International Journal of Multidisciplinary Perspectives, 01(01) (2020): 14-18.
Harvard
Jabessa, T., Amare, Z and Dejene, G. 2020. Adaptability study of cowpea (Vigna unguiculata) genotypes for their agronomic performance and nutritive value in Adola district of East Guji zone of Oromia. International Journal of Multidisciplinary Perspectives, 01(01), pp. 14-18.
Vancouver
Jabessa T, Amare Z and Dejene G. Adaptability study of cowpea (Vigna unguiculata) genotypes for their agronomic performance and nutritive value in Adola district of East Guji zone of Oromia. International Journal of Multidisciplinary Perspectives. 2020 December 01(01): 14-18.
Jabessa, T. et al. “Adaptability study of cowpea (Vigna unguiculata) genotypes for their agronomic performance and nutritive value in Adola district of East Guji zone of Oromia”. International Journal of Multidisciplinary Perspectives 01(01) (2020): 14-18.
APA
Jabessa, T., Amare, Z and Dejene, G. (2020). Adaptability study of cowpea (Vigna unguiculata) genotypes for their agronomic performance and nutritive value in Adola district of East Guji zone of Oromia. International Journal of Multidisciplinary Perspectives, 01(01), 14-18.
Chicago
Jabessa, T., Amare, Z and Dejene, G. Adaptability study of cowpea (Vigna unguiculata) genotypes for their agronomic performance and nutritive value in Adola district of East Guji zone of Oromia. International Journal of Multidisciplinary Perspectives, 01(01) (2020): 14-18.
Harvard
Jabessa, T., Amare, Z and Dejene, G. 2020. Adaptability study of cowpea (Vigna unguiculata) genotypes for their agronomic performance and nutritive value in Adola district of East Guji zone of Oromia. International Journal of Multidisciplinary Perspectives, 01(01), pp. 14-18.
Vancouver
Jabessa T, Amare Z and Dejene G. Adaptability study of cowpea (Vigna unguiculata) genotypes for their agronomic performance and nutritive value in Adola district of East Guji zone of Oromia. International Journal of Multidisciplinary Perspectives. 2020 December 01(01): 14-18.
Volume 01 - Issue 02 | Year of Publication: 2020
Article Type: Research Article | No. 04 | Country: Bangladesh | pp. 19-26 | Open Access
Title: Influence of salicylic acid and micronutrients on yield attributes of tomato in summer
Authors: Abida, S., Nazmul, H. and Kumar, B. S.
DOI: http://dx.doi.org/10.18801/ijmp.010220.04
Title: Influence of salicylic acid and micronutrients on yield attributes of tomato in summer
Authors: Abida, S., Nazmul, H. and Kumar, B. S.
DOI: http://dx.doi.org/10.18801/ijmp.010220.04
Influence of salicylic acid and micronutrients on yield attributes of tomato in summer
Abstract
To evaluate the production of summer tomato with the application of salicylic acid (S0: 0 mM Salicylic acid, S1: 0.25 mM Salicylic acid, S2: 0.5 mM Salicylic acid), micronutrients (M0: 0, M1: 20 mg of zinc, M2: 2 mg of boron, M3: 10 mg zinc + 1 mg boron, M4: 20 mg zinc + 2 mg boron) and to find out the combined effect of salicylic acid and micronutrients for higher yield of tomato in summer season. In case of salicylic acid, the maximum yield per plant (1260.40 g) was found in S2 and the minimum yield (1099.50 g) was found in S0. In micronutrients, the highest yield per plant (1691.50 g) was found in M4 and the lowest yield was (793.50 g) found in M0. The interaction effect of salicylic acid and micronutrients influenced all most all parameters and yielded attributing tomato characters, where the maximum yield was (1872.22 g) found in S4M4 and the minimum yield (736.04g) was found in S0M0. These results suggest that salicylic acid and micronutrients can alleviate summer's detrimental effect to increase tomatoes' yield.
Key Words: Summer tomato, Salicylic acid, Micronutrients and Yield.
Abstract
To evaluate the production of summer tomato with the application of salicylic acid (S0: 0 mM Salicylic acid, S1: 0.25 mM Salicylic acid, S2: 0.5 mM Salicylic acid), micronutrients (M0: 0, M1: 20 mg of zinc, M2: 2 mg of boron, M3: 10 mg zinc + 1 mg boron, M4: 20 mg zinc + 2 mg boron) and to find out the combined effect of salicylic acid and micronutrients for higher yield of tomato in summer season. In case of salicylic acid, the maximum yield per plant (1260.40 g) was found in S2 and the minimum yield (1099.50 g) was found in S0. In micronutrients, the highest yield per plant (1691.50 g) was found in M4 and the lowest yield was (793.50 g) found in M0. The interaction effect of salicylic acid and micronutrients influenced all most all parameters and yielded attributing tomato characters, where the maximum yield was (1872.22 g) found in S4M4 and the minimum yield (736.04g) was found in S0M0. These results suggest that salicylic acid and micronutrients can alleviate summer's detrimental effect to increase tomatoes' yield.
Key Words: Summer tomato, Salicylic acid, Micronutrients and Yield.
MLA
Abida, S. et al. “Influence of salicylic acid and micronutrients on yield attributes of tomato in summer”. International Journal of Multidisciplinary Perspectives 01(02) (2020): 19-26.
APA
Abida, S., Nazmul, H. and Kumar, B. S. (2020). Influence of salicylic acid and micronutrients on yield attributes of tomato in summer. International Journal of Multidisciplinary Perspectives, 01(02), 19-26.
Chicago
Abida, S., Nazmul, H. and Kumar, B. S. Influence of salicylic acid and micronutrients on yield attributes of tomato in summer. International Journal of Multidisciplinary Perspectives 01(02) (2020): 19-26.
Harvard
Abida, S., Nazmul, H. and Kumar, B. S. 2020. Influence of salicylic acid and micronutrients on yield attributes of tomato in summer. International Journal of Multidisciplinary Perspectives, 01(02), pp. 19-26.
Vancouver
Abida, S, Nazmul, H and Kumar, BS. Influence of salicylic acid and micronutrients on yield attributes of tomato in summer. International Journal of Multidisciplinary Perspectives. 2020 December 01(02): 19-26.
Abida, S. et al. “Influence of salicylic acid and micronutrients on yield attributes of tomato in summer”. International Journal of Multidisciplinary Perspectives 01(02) (2020): 19-26.
APA
Abida, S., Nazmul, H. and Kumar, B. S. (2020). Influence of salicylic acid and micronutrients on yield attributes of tomato in summer. International Journal of Multidisciplinary Perspectives, 01(02), 19-26.
Chicago
Abida, S., Nazmul, H. and Kumar, B. S. Influence of salicylic acid and micronutrients on yield attributes of tomato in summer. International Journal of Multidisciplinary Perspectives 01(02) (2020): 19-26.
Harvard
Abida, S., Nazmul, H. and Kumar, B. S. 2020. Influence of salicylic acid and micronutrients on yield attributes of tomato in summer. International Journal of Multidisciplinary Perspectives, 01(02), pp. 19-26.
Vancouver
Abida, S, Nazmul, H and Kumar, BS. Influence of salicylic acid and micronutrients on yield attributes of tomato in summer. International Journal of Multidisciplinary Perspectives. 2020 December 01(02): 19-26.
Article Type: Research Article | No. 05 | Country: Philippines | pp. 27-32 | Open Access
Title: Social media as a promotion and marketing strategy and its effect on the customers’ satisfaction with business enterprises
Authors: Mallari, R. L. and Ibay, S. M. C.
DOI: http://dx.doi.org/10.18801/ijmp.010220.05
Title: Social media as a promotion and marketing strategy and its effect on the customers’ satisfaction with business enterprises
Authors: Mallari, R. L. and Ibay, S. M. C.
DOI: http://dx.doi.org/10.18801/ijmp.010220.05
Social media as a promotion and marketing strategy and its effect on the customers’ satisfaction with business enterprises
Abstract
Using social media as an advertising platform is among the most vital issues in a business enterprise's promotion and marketing strategy, although it is the most accessible medium for the customers. It is considered a challenging platform for the majority of surveyed Small and Medium-sized Enterprises (SMEs). Assessing social media usage as a promotion and marketing strategy and its effect on customer satisfaction is important in determining its effectiveness to a business enterprise. This study assessed and measured social media usage and effectiveness as a promotion and marketing strategy of the six Milk teashops and 42 random-sampling customers. An Ex Post Facto research design using validated researcher-constructed questionnaires was used in the study. The results of the study revealed that the use of social media as a promotion and marketing strategy and its effect on the customers’ satisfaction of business enterprise was generally described as; useful on sales growth and marketing of Milk teashops (M=3.38); there is a moderate customers’ satisfaction (M=3.40), and the null hypothesis that social media as a promotion and marketing strategy have a significant relationship to customers’ satisfaction has been rejected (p>0.05). This study will be used to improve and enhance the business enterprises' advertising platforms for better promotion and marketing strategies.
Key Words: social media usage, promotion and marketing strategy, customers’ satisfaction and business enterprises
Abstract
Using social media as an advertising platform is among the most vital issues in a business enterprise's promotion and marketing strategy, although it is the most accessible medium for the customers. It is considered a challenging platform for the majority of surveyed Small and Medium-sized Enterprises (SMEs). Assessing social media usage as a promotion and marketing strategy and its effect on customer satisfaction is important in determining its effectiveness to a business enterprise. This study assessed and measured social media usage and effectiveness as a promotion and marketing strategy of the six Milk teashops and 42 random-sampling customers. An Ex Post Facto research design using validated researcher-constructed questionnaires was used in the study. The results of the study revealed that the use of social media as a promotion and marketing strategy and its effect on the customers’ satisfaction of business enterprise was generally described as; useful on sales growth and marketing of Milk teashops (M=3.38); there is a moderate customers’ satisfaction (M=3.40), and the null hypothesis that social media as a promotion and marketing strategy have a significant relationship to customers’ satisfaction has been rejected (p>0.05). This study will be used to improve and enhance the business enterprises' advertising platforms for better promotion and marketing strategies.
Key Words: social media usage, promotion and marketing strategy, customers’ satisfaction and business enterprises
MLA
Mallari and Ibay “Social media as a promotion and marketing strategy and its effect to the customers’ satisfaction with business enterprises”. International Journal of Multidisciplinary Perspectives 01(02) (2020): 27-32.
APA
Mallari, R. L. and Ibay, S. M. C. (2020). Social media as a promotion and marketing strategy and its effect to the customers’ satisfaction with business enterprises. International Journal of Multidisciplinary Perspectives, 01(02), 27-32.
Chicago
Mallari, R. L. and Ibay, S. M. C. Social media as a promotion and marketing strategy and its effect to the customers’ satisfaction with business enterprises. International Journal of Multidisciplinary Perspectives 01(02) (2020): 27-32.
Harvard
Mallari, R. L. and Ibay, S. M. C. 2020. Social media as a promotion and marketing strategy and its effect to the customers’ satisfaction with business enterprises. International Journal of Multidisciplinary Perspectives, 01(02), pp. 27-32.
Vancouver
Mallari, RL and Ibay, SMC. Social media as a promotion and marketing strategy and its effect to the customers’ satisfaction with business enterprises. International Journal of Multidisciplinary Perspectives. 2020 December 01(02): 27-32.
Mallari and Ibay “Social media as a promotion and marketing strategy and its effect to the customers’ satisfaction with business enterprises”. International Journal of Multidisciplinary Perspectives 01(02) (2020): 27-32.
APA
Mallari, R. L. and Ibay, S. M. C. (2020). Social media as a promotion and marketing strategy and its effect to the customers’ satisfaction with business enterprises. International Journal of Multidisciplinary Perspectives, 01(02), 27-32.
Chicago
Mallari, R. L. and Ibay, S. M. C. Social media as a promotion and marketing strategy and its effect to the customers’ satisfaction with business enterprises. International Journal of Multidisciplinary Perspectives 01(02) (2020): 27-32.
Harvard
Mallari, R. L. and Ibay, S. M. C. 2020. Social media as a promotion and marketing strategy and its effect to the customers’ satisfaction with business enterprises. International Journal of Multidisciplinary Perspectives, 01(02), pp. 27-32.
Vancouver
Mallari, RL and Ibay, SMC. Social media as a promotion and marketing strategy and its effect to the customers’ satisfaction with business enterprises. International Journal of Multidisciplinary Perspectives. 2020 December 01(02): 27-32.